From July to September, Macy’s Story theme was “Outdoor”. Our distributor in New York The Lighting Group teamed up with David Stark Design and Production an event designer and experiential marketing agency and came up with a design “Canoe and Water”. With that design our Vivid Contour Blue was suited for the design to make the water ripple stand out.

About STORY

STORY is a retail concept that changes every few months to bring a new narrative experience to life through curated merchandise and event programming. The ever-changing experience began in 2010 in New York City, where STORY operated as an independent small business for seven years and pioneered a retail as media business model that changed every eight weeks to open a new theme while engaging brands as sponsors for each themed story. Macy’s acquired STORY in 2018 and its founder, Rachel Shechtman, now serves as Macy’s brand experience officer. STORY relaunched in spring of 2019 as STORY at Macy’s. Visit macys.com/STORY for more information.

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